Book

Profitable Relations at its core is about how to delight your customers.  It goes beyond the basic idea of customer service and the customer experience that most people talk about … by giving you examples and stories of how delighting your customers MUST be part of your company’s marketing.

If you’re looking for high-level theories this isn’t the place. On the other hand if you’re after straightforward and easy to implement actions and techniques that you can start applying in your business right away … I think you’ll soon realize this is a gold mine!

Profitable Relations was initially sold to business owners in 2008. Since then I, the author, the Michael Zipursky, has decided to give it away for free.

Why? What do I want to get out of it, you ask?

1. Well, for one I hate poor customer service so I hope this helps businesses improve their service and genuine care for their customers.

2. There are too many businesses that don’t view customer service and delight as a critical part of their marketing and business. It NEEDS to be and I hope sharing Profitable Relations with you will convince you of this.

3. That’s it pretty much. I hope you find it helpful and if you do I’d love to hear from you so shoot me an email.

Now here’s the more formal background on the book. Profitable Relations is the No-Nonsense Manual of How To Dramatically Increase Your Profits By Giving Customers What They Really Want.

Profitable Relations is based on years of research working with and consulting for companies in Asia, North America, Europe and the Middle East, on how to increase their businesses profits by using relationship building marketing techniques to create more long-term loyal customers by giving them what they really want.

Here’s a small sampling of what you’ll learn…

  • How to get your customers to spend more money with you each and every time. This will allow you to run circles around your competitors…they won’t even know what’s going on and by the time they find out you’ll be miles ahead
  • How to make your marketing an investment and not an expense – by turning every $1 you spend into $3, $5 and more
  • Why most employees aren’t motivated and what to do to have them loving work and your company
  • A quick and easy way to put your customers into a ‘buying mood’
  • An amazingly effective tactic that will have your customers putting their trust in you right away
  • How to become the authority in your industry and keep your customers coming back for years as long-term loyal customers
  • The reason why most customers find it difficult to do business with you and how to make doing business with you a pleasure
  • How most companies are sitting on a gold mine and don’t know it – and what you can do starting tomorrow to cash in
  • And much, MUCH MORE…