Great, so now you’ve put together a simple survey around your new idea. Next, send it to your customers, by post, email or use telemarketing, and ask them some questions that would indicate their interest and likeliness to buy.
It doesn’t have to be anything complicated. And, it doesn’t have to cost you much.
What you’ll get back is more valuable then most marketing research companies would give you. You’ll get back direct and targeted replies from people who are already comfortable with you. People who want to give valuable feedback and want to see you succeed. Your customers will also be happy to receive your survey because it makes them feel that you care about them and that you are trying to improve your service for them.
When you conduct this kind of survey, be sure to give your customers something in return. Time is money, right. It can be a discount coupon on their next purchase, a private-label bottle of wine, a free report with information they’d benefit from and so on. Again, ask yourself, if I got that, would it make me feel appreciated – if yes, then it’s a good little ‘thank you’ to give.
Polldaddy (www.polldaddy.com) is a great program that will allow you to do online surveys to get the feedback you need and deserve to make the right decision about which new products or services to introduce and which to cut.