Smart marketers cherish customer insights and comments. The best of them gather this kind of information and evaluate it before deciding to enter a new market or release a new product or service.
That last sentence is a potential pot of gold. You may want to go back and read it again.
Now, apply that directly to your business. In your conversations with customers, listen closely to what they are enjoying and what they would like to see more of. What a customer really wants (or is looking for) may turn out to be your next hit product or service.
When you’re talking with your customers and the light bulb goes on take note of the idea. You can then put together a little survey to see how many of your customers might benefit and be in the market for such a new product or service.