Keys to Success and Delighting Your Customers

On the surface, this section would appear to apply to owners and managers of restaurants, hotels, and other hospitality businesses. If you’re not in one of those businesses, don’t turn the page just yet. There’s a lot you will learn from these pages…because we all actually deal in hospitality.

Apply them to your business and get ahead of your competition.

Ignore them and your competitors will slaughter you.

Research shows that most people choose to return to a restaurant based not on its food, not on its location, and not on its logo or interior. The number one reason is service. Not just ‘so so’ service. Great service. Think about this for a moment. We hardly ever return to a restaurant when the food is great and the service stinks. However, we quite often return to dine at spots where the food is pretty good, though definitely not the best, yet the service is spectacular. In our minds we don’t usually think about it this way however. The superior service provides such a great experience that it makes the food and drink that much better. Bad service on the other hand quickly turns us off and makes everything around us that much less enjoyable.

In the following posts we will cover several points you should read…then ensure most or all of them are worked into your business.

Think about these not as single points, but as parts of a system. That doesn’t mean you have to implement all of them at once. But, as fast as you can, put them all into action, and watch the magic begin.

Posted Wednesday, April 14th, 2010 under From the Book.

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