A very successful entrepreneur named Michael Masterson is famous for saying that the first stages of launching a new business need to be focused on one thing and one thing only – sales. Though this concept may seem foreign to some, with a bit of investigation it makes perfect sense. If your business can’t make enough profit to survive, you’re business is heading for a nosedive.
You need to make enough money so that your business can start improving itself – both by expanding marketing and sales efforts, and implementing customer support and service systems.
While at the early stages of your business you may not be able to service your customers the way you know you should or want to (because you don’t have the money to), if you don’t deliver to at least the level of your customers’ expectations, you’ll likely never see them again.
If your customer attrition rate is high…your business will die…
Because smart business people know, the real money is not in the first sale. It comes in all the sales after the first one, also called the Back-End.
If you ignore customer service…provide an experience that is any bit lower than your customers’ expectations, your business and all efforts will go to waste.
What you’ll find in this book are hands-on strategies and tactics that you can start applying to your business tomorrow to dramatically increase your sales and profits by providing your customers the value they deserve and will pay generously for.
It’s been said that most published non-fiction business books are 10% real content and 90% filler…I’ve written this book to give you 100% real and valuable content you can use. There’s no need for a book like this to contain several hundred pages of ideas and theories. What you’ll find laid out in the pages to come are facts and techniques that will help you create stronger relationships with your customers to ensure you keep them as long-term loyal customers.
I’ve seen it work hundreds if not thousands of times.
Customer service and marketing are not only interconnected, but depend on each other.
If you only focus on marketing and forget customer service, your business will slowly decline and then disappear from the stage never to be seen again. Likewise, focus only on customer service and forget to market and sell, and you’ll never see the true potential of your business. Your profits will never go to the next level and beyond.
When you understand how customer relationships and marketing go hand-in-hand, and start applying these techniques throughout your business, you’ll start making a lot more money.
Other books written on the subject of customer satisfaction, some that even relate it to your bottom-line, are often not written for the small or medium sized business owner. The programs and systems they teach are not only technically complex and time consuming to implement, they are often also a burden to manage financially for a business without deep pockets.
Others focus narrowly on only one type of industry, never allowing you to get a fresh perspective of what is working in other industries but can and will work amazingly well in yours too.
This book is different.
I wrote it for the small and medium business owner in mind, focusing on proven techniques that will work regardless of your industry. It’s more of a manual than a traditional ‘book’. We often read books and put them away when we are finished with them – they sit collecting dust. But the techniques in this book provide you with low-cost tactics that you can easily apply to your business.
Without customers your business won’t get off the ground. Without loyal long-term customers you’re business is bound to become another statistic with the thousands of businesses that disappear off the map each year.
You have the power to change that.
You can control the success of your business and how much money you make. Some of the stories and tactics in this book may at first sound familiar or common-sense in nature – but I can assure you most businesses today leave an incredible amount of money on the table and stand dangerously close to losing customers to their competition.
Today you can make sure you’re not one of those businesses by learning some of the most simple and straightforward techniques that you can start applying to your business tomorrow.
With persistence and proper application they will make you more money and help you along the path to true wealth and success.